Products launched.
Markets entered.
Outcomes owned.

PolySlab

PolySlab started as a concept — a lightweight recycled plastic alternative to the heavy concrete slabs tradespeople had been using for decades. The concrete slab was the default, not because it was good, but because nothing else existed.

The engagement started before there was a product in market. Working from the earliest stages of commercialisation through to national distribution, PolySlab became a recognised name across HVAC, refrigeration, mining, plumbing, and construction. The business was taken through to exit — the full arc, from pre-revenue to commercial outcome for the founders.

The clearest proof is that it outlived the engagement. The range is still ranged today under RectorSeal Australia and still sold through Reece, Actrol and the refrigeration wholesale network, years after the exit.

Tomson Valves & Trays

Reece is Australia's largest plumbing trade outlet. When they put their name on a product, that product has to perform. They do not give that trust lightly.

The Tomson valve and tray range was designed, engineered, and manufactured under white label on behalf of Reece, carrying their brand into their own distribution network. This is not a supplier relationship — it is a manufacturer trusted enough by a national distributor to build product under their name. The range was launched into the Reece network and distributed nationally through the plumbing trade channel. The leak protection valve is certified to WMTS-476:2016 as a leak protection device under AS/NZS 3500.4:2018, with Reece hosting the installation documentation in their own asset library.

TuffBlock

TuffBlock is a lightweight instant foundation system for decks and structures, replacing concrete footings with a polymer block that installs in minutes. The commercial challenge was not the product — it was getting onto the shelf on two continents at the same time.

TuffBlock was launched simultaneously into the Australian and US markets. In Australia, listed at Bunnings. In the United States, ranged as a Lowe's exclusive, nationwide, in store and online. An exclusive is harder to win than a shared listing and worth more when you get it: the retailer commits shelf and promotion because nobody else can undercut them on the line. Running that alongside a domestic Bunnings launch required coordinated channel strategy and retailer-specific ranging on a tight timeline.

An exclusive also cuts the other way. Winning Lowe's meant Home Depot, the largest home improvement retailer in the country, was closed to TuffBlock for as long as the deal stood. Half the US big box market, locked out by our own win. What we did about that is the CAMO Block story below.

The product had to earn the shelf on its specification as well as its story: 1,700lb rated per block and tested well beyond it, ICC certified against the IBC and IRC codes American building inspectors work to, and backed by a 25-year warranty. Without the code certification there is no US retail conversation at all.